We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Increase revenue quickly - our introduction to cross-selling and up-selling different or higher value products to your existing customer base.

Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
Whatever business you're in and however small your firm, CRM can help you to manage problems more effectively.
Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.
Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Cross-selling and upselling can make a huge difference to your sales figures. Find out how customer service plays a vital role in making more sales.
Many firms don't know who their most profitable customers are or how to retain them. In difficult times, customer loyalty may be your greatest weapon.
It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.
When a customer wants to buy from you, make it easy for them to complete the purchase. But are things really that simple?
Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.
Your website might be attractive, easy to navigate and buy from, so why don't more customers return? Emma Allen explains some possible reasons.
If you really want to be successful in developing your business-to-business operation, here are five smart things you should do now.
While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers.
Podcast with Grant Leboff introducing techniques you can use to attract customers to your offer

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