We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.
Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.
Getting the most out of your sales team is an essential part of ensuring they achieves their full potential. Read our guide to managing sales people.
From preparing yourself and clarifying your objectives to realising the importance of listening, learn how to improve your negotiating skills.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.
Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.
Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.
Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.
Sales promotion aims to provide a short-term boost to sales. While a price cut is one option, we look at alternatives that are more cost-effective.
While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers.
Got a presentation coming up? Expert Steve Bustin says ditch the slides and focus on new ways to engage your audience – from props to straw polls.

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