We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.
Getting the most out of your sales team is an essential part of ensuring they achieves their full potential. Read our guide to managing sales people.
What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.
Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Andy Bounds offers seven ways to make your proposal more persuasive - and speed up the writing process.
Selling does not have to be a one-way communication, says sales expert Andy Bounds; it should be about agreeing a joint way forward.
There are five key salesperson types, but one beats them all. Fascinating insight into sales technique by Andy Bounds.
Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
When you are selling, how do you handle the objection that you are too expensive? Here are four ways to help you sell without having to cut prices.
Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.
Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

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