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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.
Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.
Getting the most out of your sales team is an essential part of ensuring they achieves their full potential. Read our guide to managing sales people.
From preparing yourself and clarifying your objectives to realising the importance of listening, learn how to improve your negotiating skills.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.
Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
How to write winning sales proposals. Andy Bounds offers seven ways to make your proposal more persuasive – and speed up the writing process.
Selling does not have to be a one-way communication, says sales expert Andy Bounds; it should be about agreeing a joint way forward.
What makes a great salesperson? There are five key sales types, but one beats them all. Fascinating insight into sales technique by Andy Bounds.

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