We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.
PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.
The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.
There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.
Tom Maddocks reveals five common mistakes that business people make when dealing with the media and explains what you need to do to get it right.
If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.
One of the ways to establish your business in your sector is to win an award. You may know this but still fail to use the award to your advantage.
If you are doing your own PR then you may well be having a hard time figuring out why you are not getting a huge amount of coverage.
Have you had your fingers burnt when hiring PR agents or agencies? Or do you just want to do your own PR but don’t know where to start?
Testimonials are powerful persuaders and offer proof that you can deliver on your promises. If you can get a celebrity testimonial, even better.
Your reputation is perhaps your best asset in the business world. Lose it and all your hard work will be lost. Here's how to protect and enhance it.
Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.
Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.
Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.

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