We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.
There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.
Tom Maddocks reveals five common mistakes that business people make when dealing with the media and explains what you need to do to get it right.
If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.
One of the ways to establish your business in your sector is to win an award. You may know this but still fail to use the award to your advantage.
If you are doing your own PR then you may well be having a hard time figuring out why you are not getting a huge amount of coverage.
Have you had your fingers burnt when hiring PR agents or agencies? Or do you just want to do your own PR but don’t know where to start?
Testimonials are powerful persuaders and offer proof that you can deliver on your promises. If you can get a celebrity testimonial, even better.
Your reputation is perhaps your best asset in the business world. Lose it and all your hard work will be lost. Here's how to protect and enhance it.
Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.
Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.
Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.
Thanks to the internet, bad press or negative feedback from customers can spread rapidly. Here are 10 things you can do to limit the damage.
There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

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