We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
All businesses that keep any information on living people must comply with the Data Protection Act. Your responsibilities under the Act.
A quality in-house email-marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.
Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts.
Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads
Pinterest is like an online noticeboard where you can pin stuff you like and share it with others. See how to use this social network in your business
How can you use Instagram in your business? See how to get started with this photo sharing social network - expert hints, tips and advice.
How to use 11 key metrics to measure the performance of your online marketing; improve traffic to your website and turn visits into sales
SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.
How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie.

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