We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Nine ways to market your business online cheaply or for free, including social media, SEO and email.
Everything you need to know about using Instagram to promote your small business - from creating a style to making the most of hashtags
Social media allows businesses to manage their online presence and speak to customers and prospects. An overview of social media for small businesses.
SEO aims to improve where your website appears when people search for relevant terms on a search engine. Find out the key principles of SEO.
If you use social networking to talk to customers, it helps to have a strategy. This checklist covers the main areas to consider.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth.
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Keywords are the words and phrases that people type into search engines. Here's how to ensure your website comes up for relevant searches.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
All businesses that keep any information on living people must comply with the Data Protection Act. Your responsibilities under the Act.
A quality in-house email-marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.
Alyssa Smith is a British entrepreneur whose iconic silver jewellery has many devoted fans. Alyssa explains how she built her successful brand.
Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts.

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