We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.
If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.
Advertising on billboards, bus stops, taxis and train stations is well within the budget of most small businesses and can be highly effective.
Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.
Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.
A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.
Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.
Jackie Fast, MD of Slingshot Sponsorship, offers eight tips to help your business maximise its returns from sponsoring an event or sports team.
Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.
Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.
Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.
Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?
Thanks to the number of TV channels, it is now cheaper than ever to advertise on TV and worth considering if you've got a regional customer base.

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