We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.
If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.
Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.
A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.
A marketing slogan can be a key means of communicating your USP to potential customers. However, you need to ensure it sends out the right message.
Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.
Jackie Fast, MD of Slingshot Sponsorship, offers eight tips to help your business maximise its returns from sponsoring an event or sports team.
Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.
Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.
Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.
Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?
Advertising on billboards, bus stops, taxis and train stations is well within the budget of most small businesses and can be highly effective.
Thanks to the number of TV channels, it is now cheaper than ever to advertise on TV and worth considering if you've got a regional customer base.
A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

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