We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Nine ways to market your business online cheaply or for free, including social media, SEO and email.
Successful marketing starts with a solid understanding of your customers, finances and opportunities. Our overview of marketing planning.
Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.
Expanding into overseas markets can really help your business grow. Find out more about the challenges involved in marketing and selling abroad.
Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.
Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.
As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?
If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.
If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form
Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.
Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.
Ten types of shopper and how independent retailers can attract them and win them over in-store and online using mobile commerce and social media
Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business
Are you losing profit without realising it? Every business has leaks where revenue can disappear. But you have to spot them before you can mend them.

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