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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.
Nine ways to market your business online cheaply or for free, including social media, SEO and email.
Successful marketing starts with a solid understanding of your customers, finances and opportunities. Our overview of marketing planning.
Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.
Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to SME branding.
Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.
It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.
Expanding into overseas markets can really help your business grow. Find out more about the challenges involved in marketing and selling abroad.
Guidance on logistics to consider when you import or export goods - from storage to transport methods, insurance and documentation.
How to prepare for successful exporting, including researching the market, organising transport and distribution, and the paperwork involved.
Exporting can be more financially complex than selling in the UK. How to negotiate payment methods, choose financing and deal with foreign currencies.
Exporting could open up new opportunities for your business, but you'll need a clear strategy to get it right. Our guide to what you need to consider.
If you make deliveries, your service must be reliable: it can differentiate you from competitors. How can you make your delivery service superior?
From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan.

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