We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
If your business has an innovative new product, you need to carefully plan how you'll position and market it. Our guide to the main considerations.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
The ISO 9000 standard series provides guidance for running a quality management system. How to introduce a quality system, and the benefits.
Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.
Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.
For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.
Marketers are always keen to understand customer preferences and behaviour: increasingly that means understanding data. But not all data is equal.
Bristol-based Kabuto Foods aims to take instant noodles to a whole new level. But what what inspired Crispin Busk to launch the business?
In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

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