We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.
Marketers are always keen to understand customer preferences and behaviour: increasingly that means understanding data. But not all data is equal.
Bristol-based Kabuto Foods aims to take instant noodles to a whole new level. But what what inspired Crispin Busk to launch the business?
In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.
Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.
Before you start a business, you must carry out market research on your prices – it can be the difference between success and failure.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.
To brief an agency, be clear on: what you want to know, who you audience is, preferred research approach, deadline, budget and format of the findings.

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