We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Marketers are always keen to understand customer preferences and behaviour: increasingly that means understanding data. But not all data is equal.
For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.
Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.

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