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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.
Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
Sarah Weller on how attending networking events has helped her make new contacts. She offers advice on how to get the most out of networking.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
Small business owners — from a wedding photographer to a Dragon’s Den winner — tell Rachel Miller how they use exhibitions successfully.
Frances Cahill offers 12 ways to reduce your fear about public speaking and explains how to get more out of events in order to promote your business.
Andy Bounds explains why you need to practise key communications – from your elector pitch and opening lines to your response to objections.
Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.
SMEs have unique advertising needs and are often subject to financial restrictions. So which approach is best – promotional or experiential marketing?
Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are 7 ways to get them right.
Making the right contacts is crucial to developing your business. But what are your networking options with limited time and resources?
When attending a trade show, how can you make sure your exhibition stand attracts the right visitors? Here are ten tips to pull in the punters.
With digital printing bringing down the cost of business cards it’s time to think a bit more clearly about what you put on the back of yours.
Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals the common mistakes exhibitors make.

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