We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.
Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.
Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.
All businesses that keep any information on living people must comply with the Data Protection Act. Your responsibilities under the Act.
Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
Business directory apps make life easier when you are on the road. You can also help customers find you by showing them the location of your business.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.
It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.
New EU laws (GDPR) affecting customer data are coming in 2018. Keith Dewar explains how to turn this new responsibility into a marketing opportunity.
Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.
Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?

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