We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

All businesses that keep any information on living people must comply with the Data Protection Act. Your responsibilities under the Act.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
Business directory apps make life easier when you are on the road. You can also help customers find you by showing them the location of your business.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
Looking for a cost-effective way to reach new customers? Door drops are not just affordable - they are versatile, highly targeted and effective.
Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.
It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.
New EU laws (GDPR) affecting customer data are coming in 2018. Keith Dewar explains how to turn this new responsibility into a marketing opportunity.
Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.
SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?
QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.
Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

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