We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

How to build your reputation, attract new customers and increase the amount of repeat business you get - the basics of good customer service.

Customers are the lifeblood of any business, so by treating them well and regularly exceeding expectations, you can boost satisfaction and retention.
Supply Chain Management Software (SCMS) can help you streamline processes, improve customer service, tighten up efficiency and boost profits.
Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.
Client hospitality, from casual drinks to sporting events, can help win over new prospects and build better relationships with existing customers.
The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales.
It's so much cheaper to keep a customer than to find a new one, that for a small business it's perhaps the most vital ingredient for a healthy future.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs. You need to exceed their expectations.
Research reveals that businesses with good service grow twice as fast as those with poor service. Here's some tips to help you dazzle your customers.
Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.
Business author Shep Hyken shares a real-life story of outstanding customer service. Watch the customer service cab story on YouTube.
Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.
Every business has its best customers: the ones you want to keep. So how do you reward them? And should you give everyone the same VIP treatment?
Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.
However up-to-the-minute your technology is, the human touch is far and away the best way to keep customers happy and generate more business.

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