We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Customer loyalty schemes reward your best customers and give them an incentive to come back - and to pass the word on. What you need to know.

Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Lapsed customers can be a sales goldmine if you know how to approach them. Dee Blick shares some positive experiences of winning back old customers.
Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.
Wouldn't it be great if your customers felt passionately about your business; if they’d tell everyone about you and defend you to all critics.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Many firms don't know who their most profitable customers are or how to retain them. In difficult times, customer loyalty may be your greatest weapon.
Customer retention is vital and a customer loyalty scheme is an effective way to keep customers coming back for more.
Offering free goods, discounts and special buying opportunities to regular customers shows you value them and keeps them coming through your door.
Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

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