We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Not every unhappy customer complains - often they just go to a competitor. Others will scream and shout. How to resolve issues and retain business.

From having a clear complaints-handling procedure to training staff and improving systems, use our checklist to better manage customers' complaints.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Avoid blowing a make-or-break meeting with a client by following our light-hearted tips on how to avoid committing one of the cardinal sins.
If customer complaints are dealt with effectively you can improve customer loyalty and your reputation. But when should you offer compensation?
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.
Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.
Consultant Mac Mackay explains how, although they can be hard to hear and deal with, customer complaints can be a good thing for your business.
Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.
Hard-to-please customers can create a dilemma for small business owners: should you bend over backwards to keep them happy or let their business go?
With customer complaints, you are often resolving situations which are not your fault. Mac MacKay shares useful techniques to help handle things.
Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.
BSI British Standards have published two standards to help organisations improve customer satisfaction. This article explains what they cover.
When customers are dissatisfied with the service you're providing they fall into one of four kinds of complainers. How do you tailor your response?
Edit our template to create your own customer satisfaction survey, helping you understand why people buy your offer rather than someone else's.

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