We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.
Client hospitality, from casual drinks to sporting events, can help win over new prospects and build better relationships with existing customers.
Lapsed customers can be a sales goldmine if you know how to approach them. Dee Blick shares some positive experiences of winning back old customers.
The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales.
Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.
90% of UK customers would stop their purchase if they received bad customer service. So it's worth getting this right. This infographic has the stats.
Wouldn't it be great if your customers felt passionately about your business; if they’d tell everyone about you and defend you to all critics.
It's so much cheaper to keep a customer than to find a new one, that for a small business it's perhaps the most vital ingredient for a healthy future.
If you are running a retail business — whether bricks and mortar or online — there are five core principles you need to adhere to.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Avoid blowing a make-or-break meeting with a client by following our light-hearted tips on how to avoid committing one of the cardinal sins.

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