We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
From having a clear complaints-handling procedure to training staff and improving systems, use our checklist to better manage customers' complaints.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
All businesses have to handle customer complaints at some point, but it's easier to avoid them if you can. Find out how to keep your customers happy.
Consumers are more sophisticated than ever, so simply claiming to be “the best” is not enough. Here are ten ways to generate customer testimonials.
If you are running a retail business — whether bricks and mortar or online — there are five core principles you need to adhere to.
While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers.
Client hospitality, from casual drinks to sporting events, can help win over new prospects and build better relationships with existing customers.
In your rush to recruit new customers, it's all too easy to overlook the most cost-effective marketing campaign of all - getting back in touch with your lapsed customers.
The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales.
Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.

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