We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
From having a clear complaints-handling procedure to training staff and improving systems, use our checklist to better manage customers' complaints.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
The Data Protection Act lays down strict rules about the use of personal information. There are significant fines for failure to follow the rules.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.
Customers are the lifeblood of any business, so by treating them well and regularly exceeding expectations, you can boost satisfaction and retention.
All businesses have to handle customer complaints at some point, but it's easier to avoid them if you can. Find out how to keep your customers happy.
Consumers are more sophisticated than ever, so simply claiming to be “the best” is not enough. Here are ten ways to generate customer testimonials.
Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.
Client hospitality, from casual drinks to sporting events, can help win over new prospects and build better relationships with existing customers.

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